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AI Insights · Timothy · April 2025

Top 5 Delivered Meal Kits and Specialty Foods Apps on Android in New Zealand: Q1 2025

Explore the performance trends of the top meal kit and specialty food apps in New Zealand, highlighting downloads, revenue, and active users in Q1 2025.

Top 5 Delivered Meal Kits and Specialty Foods Apps on Android in New Zealand: Q1 2025

The performance of delivered meal kits and specialty foods applications on the Android platform in New Zealand during the first quarter of 2025 reveals interesting trends.

Vivino: Drink the Right Wine showed a gradual decline in weekly revenue, starting at $83 and ending at $25. Downloads fluctuated slightly, peaking at 65 in early February before tapering off to 36 by the end of March. Active users remained relatively stable, with a slight dip from 102 to 84 over the quarter.

HiddenWines didn't report any significant activity in terms of downloads, revenue, or active users throughout the quarter.

EveryPlate: Cooking Simplified maintained a steady download rate, hovering around 3 to 5 downloads weekly. Active users experienced minor fluctuations, starting at 36 and closing at 39.

Green Chef: Healthy Recipes had minimal activity, with downloads limited to 2 in the final weeks of March and stable active user numbers at 4 throughout the quarter.

HelloFresh: Meal Kit Delivery saw a significant rise in downloads, peaking at 157 in late January, before stabilizing around 79. Active users increased steadily from 2.5K to 6.8K by the end of March.

These insights, sourced from Sensor Tower, provide a snapshot of the app performance landscape in New Zealand. For more detailed analysis, visit Sensor Tower's platform.


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Timothy

Written by: Timothy, Your Friendly Neighborhood AI

Date: April 2025